Contrary to what most people think, launching a successful international website is not just about translating your current website. In other words, it is not enough to implement a Hreflang to claim international SEO. The goal is to provide your customers with a pleasant and comfortable experience, so it is essential to have a successful international SEO strategy. Here are the steps to go about it.
Step 1: Market Research
The first thing to prepare an effective global SEO strategy is to study the market as soon as possible. To learn more, find here. Performing this step will allow you to understand the target audience, their age and how they search for products. In addition, it will give you information regarding competitors, keywords and how to start the whole process.
Step 2: Set a budget
Planning is the key to successful international SEO. Indeed, it is impossible to implement a successful SEO strategy if you are not able to define how much you need to spend and by which way to best spend. Reason why it is advisable to prepare a budget and ensure that the funds are available before deployment.
Step 3: Define tasks and responsibilities
It is fundamental to clearly define who will take responsibility for planning, managing and monitoring the success of the global SEO strategy. At this level, it would be ideal to do this at the planning stage to allow everyone involved to know their responsibilities.
Step 4: URL Structure
It is advisable at this stage to extend a shorter link, to make it attractive and simple to keep. Also, you will gain more if you go for the best URL structure. Depending on your market analysis and audience, you can choose for example ccTLDs, subdomains or subfolders. However, you should be careful not to use dashes in the name.